Sun in the 10th house is one of the clearest signatures of career visibility in Jyotish, but I never treat it as a guaranteed “CEO placement.” I treat it as a responsibility placement. The 10th house is your public role, the work you do in the world, and the reputation that forms around your actions.

The Sun is identity, authority, vitality, and the need to stand for something. In the 10th, that need gets tested through career pressure, leadership choices, and how you handle power.

Astrology is not medical, legal, or financial advice.

If you want a chart-specific 2026 career reading (Sun dignity, 10th lord, yogas, and timing windows), get in touch with me at angshuman.IX@gmail.com. Consultations are starting at $99.

Comparison Table: Old vs Logical 🧭

Lens Traditional/Fear-Based Views Modern/Logical Perspectives
10th house “Only job” “Public role, karma, reputation, authority, responsibility, legacy”
Sun “Only ego” “Identity, leadership style, confidence, vitality, purpose”
Success “Guaranteed fame” “Visibility grows with consistent work, ethics, and timing”
Pressure “Bad luck” “Weight of responsibility, solvable with routines and boundaries”
Father/authority “Always conflict” “Authority imprint shapes career, tone depends on chart support”
Remedy “Fear-based rituals” “Discipline, integrity, health routines, then optional spiritual support”

Table of Contents (Click to Jump) 🧾

Quick Takeaways ✅

Sun in the 10th house often increases career focus, leadership drive, and visibility through work and responsibility. Many people feel they must “do something significant,” and they may be drawn to authority roles, management, government structures, or professions with public accountability. The main risk is ego pressure, overwork, and neglect of home peace.

  • ✅ Likely strengths
    • strong ambition, leadership presence, and career resilience
    • easier access to authority roles when effort is consistent
    • reputation grows through responsibility and results
  • ⚠️ Likely pitfalls
    • over-identifying with title, status, or praise
    • conflict with bosses or power struggles
    • burnout, strained home life, and emotional dryness
  • 🛠️ Practical actions
    • build a repeatable routine and a measurable output system
    • practice ethical leadership and calm authority
    • stabilize home base so career pressure does not hollow you out

Sun + the 10th House, Explained Simply ☀️

Sun in the 10th house blends identity and authority with career, public role, and reputation. The 10th house shows what the world sees you doing, and what it expects you to carry. The Sun shows where you want to lead, be recognized, and stand for something. Together, this placement often pushes you toward high responsibility and visible impact.

  • [Link to Sun in 9th House]
  • [Link to Sun in 11th House]

Core Meaning: What This Placement Wants You to Learn 🧠

Sun in the 10th house often teaches mature leadership. The lesson is not “chase fame.” The lesson is “be worthy of trust.” You are invited to build authority through competence, consistency, and ethics, not through domination. When you lead cleanly, reputation becomes stable, and career success feels less stressful.

My core decision rule

  • I choose actions that make my reputation stronger, even when no one is watching.

Myth-Busting: Is Sun in the 10th House Bad? 🛑

Sun in the 10th house is usually read as strong for career, but it is not “easy mode.” It can bring pressure, high expectations, and visibility stress, especially if the Sun is afflicted or the 10th lord is weak. The placement tends to perform best when you balance leadership with humility, and ambition with health and home stability.

What usually decides the outcome

  • Sun dignity by sign, and whether the Sun is supported or pressured
  • strength of the 10th lord and connections to the 1st, 2nd, and 11th houses
  • conjunctions in the 10th (Saturn, Rahu, Mars, Mercury, Moon)
  • Sun’s 7th aspect to the 4th house (home, property, emotional peace)
  • timing: Sun periods, 10th lord periods, and major transits to the 10th

How to Judge Your Sun Properly (The Missing Checklist) 🧾

I do not judge Sun in the 10th with one sentence. I judge Sun strength first, then the 10th lord, then conjunctions and the 4th-house aspect link, then timing. Many people skip the most important part: whether you can hold authority without burning out, and whether home peace is protected.

The missing checklist (use in this order)

1) Sun strength

  • sign dignity and support from benefics
  • real-life indicators: confidence, vitality, leadership comfort

2) 10th house ecosystem

  • 10th lord strength and placement
  • links to income houses (2nd and 11th) and identity house (1st)

3) Conjunctions and pressure

  • Saturn: responsibility, slow growth, heaviness risk
  • Rahu: ambition and visibility hunger, anxiety risk
  • Mars: drive and competitiveness, conflict risk
  • Moon: public resonance, mood-based decisions risk

4) Aspect logic

  • Sun from the 10th influences the 4th
  • career leadership must be balanced with home stability

5) Timing

  • Sun dasha and 10th lord periods can turn this placement on strongly
  • transits to the 10th can trigger promotions, conflicts, or major role shifts

Quick evaluation table

Layer What I check What it changes
Sun strength dignity, support, vitality confidence and authority style
10th lord strength and links career stability and growth pace
Pressure factors Saturn, Rahu, Mars, Moon stress level, conflict risk, ambition intensity
4th link home and peace indicators work life balance, emotional safety
Timing dashas and transits when career peaks and tests arrive

Audit 1: The Reputation Audit (10th house exercise) 🧪

1) Write your current reputation in one sentence, as if your most honest colleague wrote it.
2) List three behaviors that create that reputation (good or bad).
3) Choose one behavior to upgrade for 30 days (punctuality, follow-through, clarity, fairness).
4) Track weekly outcomes: trust, referrals, responsibility, recognition.
5) Keep the behavior that increases trust, not just visibility.

Audit 2: The Authority Style Audit (10th house exercise) 🧪

1) Identify your default power pattern: pleasing, controlling, avoiding, or collaborating.
2) Write one sentence you avoid saying to protect peace (example: “That deadline is not realistic.”).
3) Practice respectful firmness three times in one week, short and calm.
4) Measure results: less resentment, clearer roles, better output.
5) Repeat until authority feels steady, not stressful.

Famous Examples (Proof This Placement Can Succeed) 🌟

Sun in the 10th house often succeeds in roles that require accountability and visibility: administration, management, government structures, leadership in organizations, entrepreneurship, medicine, engineering leadership, law enforcement, and public-facing expertise roles. I avoid naming public figures unless birth data is reliably verified. The proof I trust is repeatable: consistent responsibility attracts trust, and trust attracts authority.

Success archetypes I see often

  • the executive who leads through clarity and structure
  • the respected expert whose name becomes a credential
  • the institution builder who handles pressure without collapsing
  • the public leader who learns humility and earns loyalty

Vedic vs Western Note (Same Words, Different Math) 🧮

Vedic astrology commonly uses a sidereal zodiac and often reads whole-sign houses, while Western astrology may use a tropical zodiac and different house systems. The 10th house is sensitive to birth time accuracy, and small time shifts can change the ascendant and career axis. Before making strong conclusions, confirm birth time and chart settings.

Effects by Life Area 🧭

Sun in the 10th house tends to show results through career direction, reputation, leadership pressure, and public accountability. The placement can be productive and respected when routines are stable and ethics are clean. When stress is unmanaged, it can become work addiction, ego conflict, and a weak home base.

Career Direction and Professional Identity 🧑‍💼

✅ Likely patterns

  • strong drive to build a career identity
  • preference for roles with responsibility and decision power
  • clarity improves with age and consistent effort

⚠️ Pitfalls

  • tying self-worth to title or position
  • impatience with slow growth phases
  • quitting too early when recognition is delayed

🛠️ Practical actions

  • define a 12-month career skill focus, then commit
  • measure output weekly, not only praise
  • build a portfolio of results, not just roles

Reputation, Recognition, and Public Image 📣

✅ Likely patterns

  • visibility through work, leadership, or expertise
  • recognition within industry circles
  • strong motivation to be respected

⚠️ Pitfalls

  • chasing applause instead of excellence
  • sensitivity to criticism, public image anxiety
  • making reactive decisions after feedback

🛠️ Practical actions

  • schedule feedback review times, avoid constant checking
  • respond to critique with process upgrades, not defensiveness
  • keep promises small and consistent, then scale up

Leadership Style and Authority Handling 👑

✅ Likely patterns

  • natural command presence, especially when confident
  • comfort with responsibility and accountability
  • capacity to organize people and systems

⚠️ Pitfalls

  • dominance when insecure
  • power struggles with bosses or colleagues
  • harshness, impatience, pride triggers

🛠️ Practical actions

  • practice calm authority, short and clear communication
  • lead with fairness, give credit generously, take credit cleanly
  • keep humility active, especially after wins

Government, Institutions, and Rule-Based Systems 🏛️

✅ Likely patterns

  • success in structured organizations and regulated fields
  • ability to work with hierarchy and responsibility
  • respect for process when mature

⚠️ Pitfalls

  • conflict with authority due to pride or rigidity
  • politics fatigue and cynicism
  • being used as the “responsibility sink” in teams

🛠️ Practical actions

  • clarify role boundaries and scope of responsibility
  • document decisions and outcomes
  • choose environments where integrity is rewarded

Money, Promotions, and Achievement Cycles 💰

✅ Likely patterns

  • earnings grow with promotions and recognition
  • money tied to responsibility and performance
  • long-term stability improves with planning

⚠️ Pitfalls

  • prestige spending to soothe stress
  • risky decisions to “prove” competence
  • resentment if compensation feels unfair

🛠️ Practical actions

  • track net income and savings monthly
  • negotiate based on results, not emotion
  • set a cap for image-driven purchases

Workload, Burnout, and Health Discipline 🧠

✅ Likely patterns

  • strong work stamina when routine is stable
  • productivity rises with structured schedules
  • pride in being reliable

⚠️ Pitfalls

  • work addiction and ignoring recovery
  • headaches, stress, sleep disruption from pressure
  • emotional dryness and irritability

🛠️ Practical actions

  • protect sleep and exercise as non-negotiable
  • schedule recovery blocks like meetings
  • set “stop times” for work to prevent chronic depletion

Home Life, Property, and Inner Peace 🏠

✅ Likely patterns

  • desire to build a stable home base as success grows
  • property and comfort become important over time
  • inner peace improves when career pressure is managed

⚠️ Pitfalls

  • neglecting family, home, and emotional life
  • conflict at home due to work stress
  • feeling “successful” but not safe inside

🛠️ Practical actions

  • build a daily home ritual (meal, walk, device-free hour)
  • keep one weekly connection block with loved ones
  • treat home peace as a performance metric

Father, Mentors, and Authority Imprinting 👔

✅ Likely patterns

  • father or authority figures shape career expectations
  • mentors appear through institutions and career channels
  • strong respect for legacy and achievement

⚠️ Pitfalls

  • fear of disappointing authority
  • repeating harsh leadership patterns from the past
  • overcompensating to “prove” yourself

🛠️ Practical actions

  • define success in your own words, not inherited pressure
  • choose mentors who model ethics, not only power
  • heal authority patterns through boundaries and self-respect

Ethics, Power, and Legacy Building ⚖️

✅ Likely patterns

  • desire to build something lasting
  • strong sense of duty and public accountability
  • reputation improves when values are clear

⚠️ Pitfalls

  • cutting corners under pressure
  • compromising values for quick wins
  • becoming feared instead of respected

🛠️ Practical actions

  • write 3 non-negotiable ethics rules for career decisions
  • choose long-term trust over short-term praise
  • build legacy through consistent contribution, not grand gestures

Suns Special Aspects from the 10th 🔍

In standard Jyotish aspect logic, the Sun casts a 7th-house aspect. From the 10th, that aspect falls on the 4th house, linking career pressure and public role to home life, property, emotional peace, and the inner sense of security. This is why a strong career can feel empty if home stability is ignored, and why a stable home can make career leadership much smoother.

Aspect map table (Sun in 10th)

Suns aspect Falls on What it links Best stabilizer
7th aspect 4th house career leadership with home peace and security work boundaries, recovery, home routines

Sun in the 10th House by Sign (Aries-Pisces) 🧭

The sign colors how Sun expresses leadership in the public sphere. Use this for nuance, not certainty. Sun dignity, the 10th lord, and conjunctions usually matter more than sign alone, but sign often shows your leadership tone and the kind of public pressure you attract.

Sign Sun-in-10th tone Best use Watch-outs
Aries bold, decisive leadership entrepreneurship and command roles impatience, conflict
Taurus steady authority building stable systems comfort inertia, prestige spending
Gemini strategic communicator media, sales, management scattered focus
Cancer protective leader people-centered leadership mood-driven decisions
Leo Sun is strong high visibility, authority roles pride triggers
Virgo efficient executor operations, analytics, service leadership perfection stress
Libra collaboration-focused diplomacy, partnerships approval loops, weak boundaries
Scorpio intense strategist crisis leadership, research control habits
Sagittarius mission-driven teaching, law, dharma roles overpromising
Capricorn structured authority administration, institutions rigidity, heavy pressure
Aquarius unconventional leader innovation and networks detachment, sudden breaks
Pisces compassionate authority healing, creative leadership blurred boundaries

Sun in the 10th House for Each Ascendant (Functional Results) 🧾

Sun rules Leo, so its functional role depends on which house Leo occupies for the ascendant. When the Sun sits in the 10th, the house it rules gets pulled into career, reputation, and public responsibility themes. Use this table as a starting point, then verify dignity, aspects, and timing.

Ascendant Sun rules Sun placed in the 10th often emphasizes
Aries 5th lord creativity, education, leadership becoming career
Taurus 4th lord property, home, vehicles, inner security tied to status
Gemini 3rd lord self-effort, skills, communication driving career rise
Cancer 2nd lord wealth, speech, family values shaping public image
Leo 1st lord identity and leadership strongly career-centered
Virgo 12th lord foreign links, institutions, controlled expenses in career
Libra 11th lord gains through career, networks amplify status
Scorpio 10th lord strong career signature, public responsibility central
Sagittarius 9th lord dharma, mentors, teaching, law themes in profession
Capricorn 8th lord transformation, research, risk management shaping career
Aquarius 7th lord partnerships and clients central to career authority
Pisces 6th lord service, problem-solving, routines drive recognition

Conjunctions (Sun with Moon, Rahu, Saturn, etc.) 🔗

Conjunctions in the 10th house can dominate career outcomes because the 10th is highly visible. I treat conjunctions as amplifiers, then I verify Sun dignity, the 10th lord, and the 4th-house balance. Some combinations create strong leadership and public recognition. Others create stress, politics, or reputation risk until discipline improves.

Conjunction What it can strengthen What to watch Best stabilizer
Sun + Moon public resonance mood-based leadership sleep rhythm, steady planning
Sun + Mercury career intellect and strategy overthinking, politics clarity, documentation, clean speech
Sun + Venus charm and public appeal comfort spending, vanity values clarity, budget caps
Sun + Mars drive and courage conflict, impatience calm firmness, exercise outlet
Sun + Jupiter ethics and mentorship overconfidence grounded plans, humility
Sun + Saturn discipline and durability heaviness, slow rewards patience, consistent routine
Sun + Rahu rapid visibility anxiety, image obsession integrity rules, media limits
Sun + Ketu detachment from status sudden exits balanced ambition, stable purpose

Special Yogas and Conditions 🧩

Sun in the 10th often becomes easier to interpret when you name the condition. The biggest variables are Sun dignity, the 10th lord, and pressure factors like Saturn or Rahu. Some conditions can support career power strongly. Others create stress until routines and ethics are tightened.

Digbala Rule for Sun in the 10th 🧭

Many Jyotish frameworks describe the Sun as gaining directional strength in the 10th house, which can make leadership qualities easier to express through career and public responsibility.

✅ Likely patterns

  • stronger desire to lead and be accountable
  • clearer authority presence in professional life
  • career momentum increases with consistent effort

⚠️ Pitfalls

  • pressure to perform, fear of failure
  • work becoming identity, loss of balance
  • pride spikes after success

🛠️ Practical actions

  • build sustainable routines, not heroic sprints
  • protect recovery and home peace
  • lead ethically, reputation lasts longer than applause

Budha Aditya Yoga in the 10th 🌞

When Sun and Mercury combine, many traditions describe a Budha Aditya pattern that can support intelligence, communication, and strategic thinking. In the 10th, this can show strong professional intellect and career visibility through speaking, writing, management, or analytics. Results depend on Mercury strength and whether the combination is pressured.

✅ Likely patterns

  • sharp thinking, negotiation skill, professional communication
  • success through strategy, planning, and visibility of expertise
  • reputation as an intelligent authority

⚠️ Pitfalls

  • politics, gossip risk, over-intellectualizing
  • anxiety from constant thinking and messaging
  • reputation damage from careless words

🛠️ Practical actions

  • write first, speak second, document decisions
  • keep speech clean and factual under pressure
  • reduce overstimulation, protect sleep

Debilitated Sun in the 10th (Libra) and Stabilizers ⚠️

Sun is often described as debilitated in Libra in many Jyotish frameworks. In the 10th, this can increase approval dependence at work, hesitation in authority, and stress about public evaluation. Still, cancellation conditions and strong support can change outcomes. I always verify the full chart before labeling this as “weak.”

✅ Likely patterns

  • diplomacy and fairness in public roles
  • ability to manage partnerships and collaboration
  • success through balanced decision-making

⚠️ Pitfalls

  • people-pleasing and conflict avoidance
  • letting others take credit, then feeling resentful
  • career indecision due to fear of judgment

🛠️ Practical actions

  • practice respectful firmness daily, short and calm
  • take credit cleanly, without aggression
  • choose fewer roles, master them deeply

Timing (Dashas and Transits): When This Placement Turns On 🕰️

Sun in the 10th becomes louder during Sun dashas, 10th lord periods, and transits that activate the career axis. These windows can bring promotions, leadership tests, recognition, and major responsibility shifts. When routines and ethics are strong, timing feels like expansion. When routines are weak, timing feels like pressure and public stress.

  • Sun Mahadasha or Antardasha
    • activates: leadership, visibility, reputation focus
    • best use: take responsibility, avoid ego conflicts, document outcomes
  • 10th lord periods
    • activates: career changes, promotions, role clarity
    • best use: skill upgrades, stable routines, clean boundaries
  • Transits triggering the 10th and 4th axis
    • activates: work life balance tests and relocation themes
    • best use: stabilize home base and protect recovery

If you want me to map your 2026 promotion windows, reputation risk periods, and the best strategy for authority growth, message me at angshuman.IX@gmail.com. Consultations are starting at $99.

Remedies That Actually Help (Practical, Ethical, Non-Fearful) 🛠️

Sun in the 10th responds best to remedies that build disciplined leadership and prevent overwork. The strongest remedies are consistent routines, ethical decision rules, and a balanced home base. Spiritual remedies can help, but they work best when lifestyle is stable and ego is clean.

Remedy Philosophy 🧭

  • ✅ strengthen discipline, not domination
  • ✅ prioritize integrity, reputation follows integrity
  • ✅ protect health and home peace, it sustains authority
  • ⚠️ avoid pride-based decisions and conflict escalation
  • ✅ choose consistency over intensity

30-Day Plan 📅

Week 1: Build structure

  • define one key career metric (output, revenue, deliverables, cases closed)
  • set a fixed sleep window and one exercise habit
  • write a weekly plan, then execute daily

Week 2: Clean authority

  • practice one respectful firmness script daily
  • document work, outcomes, and decisions
  • reduce gossip and office politics participation

Week 3: Balance the 4th house

  • schedule device-free home time
  • set an end-of-work boundary at least 4 days a week
  • improve home routine: meals, rest, and calm

Week 4: Consolidate

  • keep only habits you can repeat
  • refine goals into weekly deliverables
  • review reputation signals, adjust behavior, repeat for another month

Mantras and Sattvic Upgrades 🕉️

  • optional mantra: “Om Suryaya Namah”
  • simple Sun habits
    • morning sunlight exposure when possible
    • disciplined routine and clean speech under pressure
  • sattvic upgrades for Sun in the 10th
    • take responsibility without blaming
    • lead with fairness, not fear
    • do the right thing when it is inconvenient

Money, Time, Energy Boundaries (Leakage Control) 💧

  • money boundary
    • avoid prestige spending under stress
    • separate needs from image, track monthly
  • time boundary
    • schedule deep work and stop times
    • keep one weekly recovery block protected
  • energy boundary
    • reduce power struggles, choose calm clarity
    • keep plans private until stable and executed

Relationship Boundaries ❤️

  • do not bring workplace stress home unprocessed
  • communicate workload and needs clearly
  • avoid using silence or harshness as “authority”
  • keep intimacy warm by protecting recovery

Gemstones: When to Consider and When Not 💎

Ruby is commonly associated with the Sun, but strengthening the Sun is not universally correct. If Sun is a functional benefic for your ascendant and is weak, strengthening may help, but only with full chart context and careful testing. If ego is already inflamed or stress is high, start with behavior remedies first: routine discipline, ethics, and work life balance.

Symptom-Lesson Table 🧾

Sun in the 10th often shows symptoms through career pressure, reputation stress, and home imbalance. This table translates common experiences into lessons and fixes. Use it as self-coaching, not as fate.

Symptom What it may be teaching Practical fix
constant work pressure structure is missing weekly plan, daily deliverables
conflict with bosses ego and boundaries need cleaning respectful firmness, documentation
anxiety about reputation identity is outsourced values rules, calm output focus
burnout and insomnia recovery is neglected sleep window, stop times
home conflict 4th-house balance is weak device-free time, home rituals
prestige spending stress soothing via image spending caps, delay purchases

FAQ (Questions People Actually Ask on Google) ❓

These answers match the FAQ schema above word-for-word.

Is Sun in the 10th house good in Vedic astrology?

Sun in the 10th house is not automatically good or bad, but it often strengthens career focus, reputation, and leadership drive. Many people want to be recognized for their work and may rise into authority roles. Results depend on Sun’s dignity, the 10th lord, conjunctions and aspects, and dasha timing.

What does Sun in the 10th house mean for career and profession?

This placement often supports ambition, executive responsibility, and visibility in the public sphere. It can favor roles involving leadership, government, management, or high accountability. The exact profession depends on sign, the 10th lord, the ascendant lord, and supporting yogas.

Does Sun in the 10th house give fame or public recognition?

It can increase visibility because the 10th house relates to public image and the Sun relates to status and authority. Many people become known within their field, even if not globally famous. Recognition is stronger when the Sun is dignified and career actions are consistent.

Is Sun in the 10th house good for government or leadership jobs?

It can be supportive for government, administration, leadership, and roles that require responsibility and decision-making. People often feel comfortable in positions where their authority is visible. Outcomes depend on the 6th house, 10th lord strength, and timing in dashas.

What does Sun in the 10th house mean for father and authority issues?

This placement often links father or authority figures to career development, either through support, pressure, or strong expectations. Many people develop a serious relationship with achievement and responsibility early in life. The emotional tone depends on Sun’s condition and influences to the 9th and 10th houses.

What does Sun aspect from the 10th house influence?

In standard Jyotish aspect logic, the Sun casts a 7th-house aspect. From the 10th, that aspect falls on the 4th house, linking career pressure and public role to home life, emotional peace, property, and the inner sense of security. When the home base is stable, career leadership becomes cleaner.

Does Sun get directional strength in the 10th house?

Yes, many Jyotish frameworks describe the Sun as gaining directional strength in the 10th house. This often makes the Sun’s leadership traits easier to express through career, status, and public responsibility. Dignity, conjunctions, and the 10th lord still decide how smooth the results feel.

What if Sun is debilitated in Libra in the 10th house?

A debilitated Sun can increase approval-seeking, hesitation in authority, or fear of conflict, and the 10th house can amplify career visibility stress. Many improve by building routine strength, taking credit cleanly, and practicing respectful firmness. Always check cancellation conditions and supportive aspects before concluding weakness.

What if Sun is with Rahu or Saturn in the 10th house?

With Rahu, Sun can amplify ambition, rapid visibility, and unconventional career moves, sometimes with anxiety or image obsession. With Saturn, it can create disciplined leadership and slow, durable success, sometimes with pressure and heavy responsibility. In both cases, ethics, patience, and strong routines stabilize outcomes.

What happens in Sun Mahadasha if Sun is in the 10th house?

Sun periods can activate promotions, leadership roles, public recognition, and major career decisions. Many people become more focused on reputation, responsibility, and long-term legacy. Outcomes depend on Sun’s dignity, the 10th lord, conjunctions and aspects, and current transit triggers.

What are practical remedies for Sun in the 10th house?

Practical remedies focus on disciplined leadership: consistent routines, ethical decision-making, and managing ego and overwork. Sun-strengthening habits like morning sunlight, exercise, and steady responsibility often help. Mantras and spiritual remedies are optional and work best when lifestyle is stable.

Final Words 🧭

Sun in the 10th house is a placement of visible responsibility. It can support leadership, promotions, and reputation growth, but it also asks you to hold power cleanly. When you build routines, protect health, and keep ethics strong, this placement often becomes one of the most productive career signatures in a chart.

If you want me to check your Sun’s dignity, 10th lord strength, conjunction pressure, and your best 2026 timing windows for career moves, write to me at angshuman.IX@gmail.com. Consultations are starting at $99.